Dignity Campaign

Dignity Campaign main image


Dignity for Everyone, Every Day

According to the Social Care Institute for Excellence, Dignity is a state, quality or manner worthy of esteem or respect; and (by extension) self-respect.  Dignity in care, therefore, means the kind of care which supports and promotes, and does not undermine a person's self-respect regardless of any difference.  What is clear is that people know when they have not been treated with dignity.

Dignity is concerned with how people feel, think and behave in relation to the worth or value of themselves and others.  To treat someone with dignity is to treat them as being of worth, in a way that is respectful of them as individuals.  Dignified care, or the lack of it, can have a profound effect on people’s well-being.

When dealing with other people it is about:

  • being polite and respectful
  • being thoughtful and caring
  • keeping people informed
  • meeting their individual needs
  • ensuring their privacy and modesty

... and not treating them as an object of service

Dignity is the result of being treated with respect.  It is internal to each individual, and is often associated with a sense of:

  • worth
  • well-being
  • being valued
  • having a sense of purpose

Research indicates that there are eight main factors that promote dignity in care. Each of these Dignity Factors contributes to a person's sense of self respect, and they should all be present in care.

The SCIE 8 point Dignity Challenge:

  • Choice and control
  • Communication
  • Eating and nutritional care
  • Pain management
  • Personal care
  • Practical assistance
  • Privacy
  • Social Inclusion

At Runwood Homes we take seriously our commitment to providing care with Dignity. It is a very high priority for us.  All staff are trained to understand how to do so, and they are monitored by their leaders, who will expect the highest standards of respect, privacy and individual choice.  We hear many staff saying that their aim is to treat people living in our homes as they would expect their mum and dad to be treated.

To support our staff to do so, there are a number of initiatives in place:

  • Each home has a dementia specialist (Dementia Services Manager) who has a dual role. 1. They support, guide and develops a group of homes to provide the best care and support to people living with dementia.  They also regularly assess homes against our rigorous set standards to ensure residents are treated with the dignity they and their families expect. Where there are areas for improvement, they will work closely alongside the team, to coach and demonstrate what are looking for.
  • Dignity Display – In every home’s reception there is a free standing Dignity Display, which explains what the Dignity theme of the month is.  Themes include Dignity in involving Families and Friends, Dignity in Social Inclusion, and Dignity in Relationships.
  • Dignity Tree – In every home there is a unique ‘Dignity Tree’ (Dignity for everyone, every day), which is designed and created by staff and residents.  It has numerous quotes from staff and residents who together have described what Dignity means to them.
  • Dignity Focus group – each home is developing a group of staff from different departments, whose aim is to focus on dignity and dementia, and who will lead on developments to promote quality of life for residents. They meet regularly, and work closely with the Dementia Services Manager for their home.